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Bisquick History and Information - History

Simple ideas are the ones that make History.....

The  shelves of modern supermarkets are lined with thousands of products designed to make our lives easier, but it wasn't always that way.  Prior to the early 20th century, cooking was time consuming and most dishes were prepared "from scratch."

It's no wonder consumers were wild about Bisquick when it was introduced it back in 1931.  According to company lore, the inspiration  for the first packaged dry baking mix was the result of an encounter between a General Mills sales executive and a railway dining car chef.  The chef traveled the country by train with a pre-mixed batch of biscuit batter made of lard, flour, baking powder and salt that he stored on ice in his kitchen, thus enabling him to be able to produce hot, fresh biscuits very quickly.

Although first promoted for making biscuits ("90 seconds from package to oven," the slogan read), Bisquick could be used to prepare a variety of other foods.  This simple idea and the production technologies that resulted from the early development of Bisquick were used in cake mixes and other convenience mixes of this type that we are familiar with today.

The Packaging

Manufacturers often alter the packaging of their products to reflect changing consumer trends, new product variations, or for special promotions. Here's a look at some of the packaging changes for the Bisquick box throughout the last 73 years:

1931 1957 1980 2004

In 1931, the original Bisquick box featured a color scheme of green, red and white with a Gold Medal logo on the front.  This vintage look was reproduced on many of the advertising items used for the company's 50th Anniversary promotions in 1981.

The familiar blue and yellow colors with the typed letter logo were adopted and remained fairly constant throughout the years. The color white instead of yellow seems to have been used for their "lighter" fare recipe booklets and the reduced fat version of the mix.

The 2004 package shows Bisquick's newest look that includes an updated logo and a photo of Chicken Salsa, one of their new dinner recipes.  This change in product appearance, the first new one in ten years,  is part of a Bisquick campaign to bring families back to the table with a collection of new, versatile dinner recipes for today's generation.

The Ingredients - Changed or not?--You decide!

The ingredients listed for the original baking mix were flour, vegetable shortening, phosphate, sugar, dry skim milk, salt and soda. A new Bisquick formula was developed in the late 1960's that added more shortening, a new leavening system and buttermilk.

Between the consumer's desire to know and stricter FDA food labeling requirements, the ingredient list on a box of 2004 Bisquick reads like a laboratory checklist:  Enriched flour bleached (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), partially hydrogenated soybean and/or cottonseed oil, leavening (baking soda, sodium aluminum phosphate, monocalcium phosphate), dextrose, salt.  Contains Wheat Ingredients.

You can view current nutrition facts and ingredient labels for Bisquick and other Betty Crocker products at the General Mills corporate website.

 

New Products for Changing Times--Can it get any easier?

A favorite among campers because of its plastic container and pre-measured ingredients.

Lower fat content for those watching their weight.  Substitute for Original in many recipes

Five Flavors - Buttermilk, Cheese-Garlic, Three-Cheese, Cinnamon Swirl & Honey Butter

Bisquick Shake 'n Pour Reduced-Fat Bisquick Bisquick Complete

Return to  Bisquick Main Page

 


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