Collecting Cookbooks - Brand Name Foods
Every company wants their brand name to be the first one you
think of when you reach for a box or package on the supermarket
shelves. The promotion of their product through the
publication of advertising cookbooks and recipe booklets is only one
of many marketing methods used to achieve that brand recognition,
and it has worked successfully for well over 125 years.
Some of the most popular brands are found below.
Crocker's Bisquick Baking Mix
Since its introduction to American housewives in 1931 by General Mills, Bisquick has been a staple on pantry shelves. This convenient all-purpose baking mix is handy for making not only biscuits, pancakes and waffles, but a variety of other delicious ideas that range from desserts to main dishes.
Read our Featured Product article to learn more about
Check for Bisquick recipe books currently in stock.
Bread - Bond Bakers
General Baking Company of New York began selling the Bond brand
1913. The name came from the guarantee of purity, with a BOND on
Some of the Bond Bakers products included Bond Bread, Bond Stuffing
Mix, Bond Rye Bread, Bond Wheat Bread, Bond Donuts, Bond Cookies and
Bond Bread Krums.
Bond Bread was also a sponsor for the Lone Ranger and Hopalong
Cassidy television and radio programs. Another popular
advertising premium was a series of baseball cards which came enclosed
in the bags of bread. The advertising character associated
with Bond Bakers was Bondie, a friendly caricature of a chef.
for Bond Bread recipe books currently in stock.
Heinz empire was founded in 1869 in Pittsburgh, Pennsylvania by
Henry John Heinz under the name Heinz & Noble. They
brought condiments to our tables, first with horseradish, which was
soon followed by pickles, sauerkraut and vinegar. The original
company went bankrupt in 1875 and Henry John started over with his
brother and cousin. They introduced tomato ketchup in 1876 and
by 1906, the Heinz name was a familiar one in England as well as
America. The product line grew to include so many
different items that they were able to easily introduce the slogan
'57 Varieties' by 1896. Soups and baby foods came
along in 1931 and by the 1950's and 1960's the H. J. Heinz Company began
diversifying by acquiring other companies.
They acquired Weight Watchers International in 1978. Their use
of innovative packaging techniques, beginning with a clear glass jar
for their horseradish, continues today with the recent introduction
of a plastic upside-down bottle for their ketchup.
here to view the 1934 List of Heinz 57 Varieties.
our inventory for Heinz recipe books currently in stock.
Karo Corn Syrup
Karo Corn Syrup
was introduced by the Corn Products Refining Company in 1902. The first advertising cookbook featuring Karo
Syrup was offered to consumers in 1903. An updated second edition came along in 1910, and it was revamped again in 1981
to commemorate their 80th year. In the 1930's and 1940's, Karo hooked onto the fame and popularity of the Dionne quintuplets in some of their
marketing campaigns. Karo Waffle Syrup was brought out in 1938. Once packaged in glass bottles and tins, in 2004 Karo began packaging their product in squeezable plastic bottles.
Over 100 years later, consumers still favor Karo Syrup,
particularly in their holiday baking.
our Karo Syrup cookbooks currently in stock.
first pre-granulated gelatine was developed by Charles Knox in
1890. Prior to this development, gelatine making was a
major time-consuming pain for the housewife. Mr. Knox had a talent
for marketing and brought attention to his product with everything
from his wife's recipes to racehorses and airships. It wasn't
until his wife Rose took over at his death in 1908, that more
attention to women and their needs in the kitchen were
addressed. She developed more recipes in a test kitchen and
put them on packages, leaflets and in advertising cookbooks.
Magazine and newspaper advertisements carried her recipes under the
familiar heading of 'Mrs. Knox says...." Color recipe
cards were enclosed in the packages. The year 1958 saw the
introduction of Knox products geared towards better health -- the
Knox Eat and Reduce Plan and Knox Drink for Nails. Many
booklets focusing on nutrition, diet and weight loss were published
by Knox throughout this period. Marketing today continues to
promote Knox Unflavored Gelatine as a healthy food choice because
it's low fat and high protein and Knox Drink for Nails is still on
for Knox Gelatine recipe books currently in stock.