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HEINZ 57
According to "Ask H.J." at the H.J. Heniz Company, the advertising
slogan 57 Varieties came about in the following manner:
"'The Heinz 57 Varieties slogan is synonymous with the name 'Heinz."
Our corporate history tells us that in 1896, Henry John Heinz noticed an
advertisement for "21 styles of shoes." He decided that his
own products were not styles, but varieties. Although there were many
more than 57 foods in production at the time, because the numbers
"5" and "7" held a special significance for him and
his wife, he adopted the slogan "57 Varieties." Thus, a new
advertising campaign was launched for Heinz 57 Varieties — and the
rest is history!"
There were more than 57 varieties in 1934, but in order to make this
list in a 1934 recipe book, some products had to be
combined. The Soup and Vinegar flavors were listed
individually, yet Pudding and Mustard flavors were combined:
The 57 Varieties - Heinz Pure Foods - 1934
- Heinz
Oven-Baked Beans with Pork and Tomato Sauce
- Heinz Oven-Baked Beans without Tomato Sauce,
with Pork--Boston Style
- Heinz Oven-Baked Beans in Tomato Sauce without
Meat--Vegetarian
- Heinz Oven-Baked Red Kidney Beans
- Heinz Cream of Asparagus
- Heinz Cream of Celery Soup
- Heinz Cream of Green Pea Soup
- Heinz Cream of Mushroom
- Heinz Cream of Oyster
- Heinz Cream of Tomato Soup
- Heinz Bean Soup
- Heinz Beef Broth
- Heinz Clam Chowder
- Heinz Gumbo Creole
- Heinz Mock Turtle Soup
- Heinz Scotch Broth
- Heinz Noodle Soup
- Heinz Pepper Pot Soup
- Heinz Vegetable Soup
- Heinz Consomme
- Heinz Onion Soup
- Heinz Mince Meat
- Heinz Puddings--Date, Fig, and Plum
- Heinz Peanut Butter
- Heinz Cooked Spaghetti
- Heinz Cooked Macaroni
- Heinz Pure Jellies
- Heinz Apple Butter
- Heinz Gherkins--Sweet or Sour
- Heinz Mixed Pickles--Sweet or Sour
- Heinz Chow Chow Pickle
- Heinz Sweet Mustard Pickle
- Heinz Dill Pickles
- Heinz Fresh Cucumber Pickle
- Heinz Strained Foods
- Heinz India Relish
- Heinz Sandwich Spread
- Heinz Pickled Onions--Sweet and Sour
- Heinz Spanish Queen Olives
- Heinz Stuffed Spanish Olives
- Heinz Ripe Olives
- Heinz Pure Spanish Olive Oil
- Heinz Tomato Ketchup
- Heinz Chili Sauce
- Heinz Beefsteak Sauce
- Heinz Pepper Sauce--Red or Green
- Heinz Worcestershire Sauce
- Heinz Prepared Mustard--Brown or Yellow
- Heinz Evaporated Horseradish
- Heinz Mayonnaise
- Heinz Pure Malt Vinegar
- Heinz Pure Cider Vinegar
- Heinz Distilled White Vinegar
- Heinz Tarragon Vinegar
- Heinz Rice Flakes
- Heinz Breakfast Wheat
- Heinz Tomato Juice
Source: The Heinz Book of Meat Cookery, 1934, H.J.
Heinz Company
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