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According to "Ask H.J." at the H.J. Heniz Company, the advertising slogan 57 Varieties came about in the following manner:

"'The Heinz 57 Varieties slogan is synonymous with the name 'Heinz." Our corporate history tells us that in 1896, Henry John Heinz noticed an advertisement for "21 styles of shoes." He decided that his own products were not styles, but varieties. Although there were many more than 57 foods in production at the time, because the numbers "5" and "7" held a special significance for him and his wife, he adopted the slogan "57 Varieties." Thus, a new advertising campaign was launched for Heinz 57 Varieties and the rest is history!"

There were more than 57 varieties in 1934, but in order to make this list in a 1934 recipe book, some products had to be combined.   The Soup and Vinegar flavors were listed individually, yet Pudding and Mustard flavors were combined:

The 57 Varieties - Heinz Pure Foods - 1934

  1. Heinz Oven-Baked Beans with Pork and Tomato Sauce
  2. Heinz Oven-Baked Beans without Tomato Sauce, with Pork--Boston Style
  3. Heinz Oven-Baked Beans in Tomato Sauce without Meat--Vegetarian
  4. Heinz Oven-Baked Red Kidney Beans
  5. Heinz Cream of Asparagus
  6. Heinz Cream of Celery Soup
  7. Heinz Cream of Green Pea Soup
  8. Heinz Cream of Mushroom
  9. Heinz Cream of Oyster
  10. Heinz Cream of Tomato Soup
  11. Heinz Bean Soup
  12. Heinz Beef Broth
  13. Heinz Clam Chowder
  14. Heinz Gumbo Creole
  15. Heinz Mock Turtle Soup
  16. Heinz Scotch Broth
  17. Heinz Noodle Soup
  18. Heinz Pepper Pot Soup
  19. Heinz Vegetable Soup
  20. Heinz Consomme
  21. Heinz Onion Soup
  22. Heinz Mince Meat
  23. Heinz Puddings--Date, Fig, and Plum
  24. Heinz Peanut Butter
  25. Heinz Cooked Spaghetti
  26. Heinz Cooked Macaroni
  27. Heinz Pure Jellies
  28. Heinz Apple Butter
  29. Heinz Gherkins--Sweet or Sour
  30. Heinz Mixed Pickles--Sweet or Sour
  31. Heinz Chow Chow Pickle
  32. Heinz Sweet Mustard Pickle
  33. Heinz Dill Pickles
  34. Heinz Fresh Cucumber Pickle
  35. Heinz Strained Foods
  36. Heinz India Relish
  37. Heinz Sandwich Spread
  38. Heinz Pickled Onions--Sweet and Sour
  39. Heinz Spanish Queen Olives
  40. Heinz Stuffed Spanish Olives
  41. Heinz Ripe Olives
  42. Heinz Pure Spanish Olive Oil
  43. Heinz Tomato Ketchup
  44. Heinz Chili Sauce
  45. Heinz Beefsteak Sauce
  46. Heinz Pepper Sauce--Red or Green
  47. Heinz Worcestershire Sauce
  48. Heinz Prepared Mustard--Brown or Yellow
  49. Heinz Evaporated Horseradish
  50. Heinz Mayonnaise
  51. Heinz Pure Malt Vinegar
  52. Heinz Pure Cider Vinegar
  53. Heinz Distilled White Vinegar
  54. Heinz Tarragon Vinegar
  55. Heinz Rice Flakes
  56. Heinz Breakfast Wheat
  57. Heinz Tomato Juice

Source:  The Heinz Book of Meat Cookery, 1934, H.J. Heinz Company



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